Former Live Nation marketing director Carolyn Sims is joining Time Out in the role of UK marketing director. She replaces Andrew Booth who earlier this year left to join The Hut Group.
Sims will have a remit of steering the London lifestyle magazine beyond its position of being a guide to London and into becoming "the most knowledgeable ticketing company in the UK".
Sims said it was a "daunting prospect" for any marketer to take control of a "well-loved" brand.
She will be joined by Ray Jones, previously a product development director at Superbreak Mini Holidays, the short-break operator, who is joining Time Out in the new role of group development director.
Jones' job will be centred on Time Out's commercial relationships, particularly online partnerships, with an emphasis on entertainment ticketing.
Time Out is introducing a raft of new digital services to its customers, which include offering ticket-buying services and allowing its users to share recommendations of attractions and entertainment. It is hoping to harness the power of social networks such as Twitter and Facebook to help grow the brand in this area.
The third appointment is that of Mark Bower, a former sales director at lastminute.com, who has joined as e-commerce director, also a new role.
Bower has also served as commercial director at price comparison site Kelkoo,
The trio will report to David Pepper, chief commercial officer at Time out.
According to the Audit Bureau of Circulations (ABC), the average monthly circulation of Time Out in the six months to the end of 2012 was 55,032, compared to more than 90,000 in 2006.
However, in that period, Time Out, like other magazines, has grown its online offering.
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