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Time Life has awarded its pan-European media planning and buying

account to direct-response specialist All Response Media (ARM).

ARM currently handles the bulk of the UK account for the mail-order

advertiser, which manufactures music CDs and tapes.

But ARM, run by managing director Tony Daniel, has now been briefed to

launch its range of music products in Denmark, with a European launch

expected to follow.

Carl Phillipson, senior account manager at ARM, is in charge of the

account and has started buying airtime on the national Dutch TV

channels.

ARM is also on the lookout for a direct-response TV account manager to

join the agency after a series of wins, including the recent

consolidation of the Claims Direct personal compensation media brief

into the agency (Media Business, July 16).

In addition, ARM has just announced a series of appointments and

promotions, the most recent of which is Amanda Robinson, who has joined

as an account executive in charge of the non-TV planning and buying.

The media team now consists of Phillipson, Robinson, media director

Merrick Page, media manager Dan Grossman, account manager Elton

Thrussell and media analyst Paul Chase

ARM, which handles the accounts for direct-response advertisers such as

TV Media, mobile ringtone company Mctones, and Dial4aloan, has recently

jumped from 31st to 28th place in the ±±¾©Èü³µpk10 list of top billing

agencies.