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Time Inc's two big consumer brands, Wallpaper and InStyle, are to

be folded into the IPC Media organisation structure. IPC has also

announced a further 118 redundancies, including between 20 and 40 in

sales.

The Time Inc news has been the subject of much debate in the industry

since parent AOL Time Warner first announced its acquisition of IPC in

July. As predicted, (Media Business 22 October), InStyle, publisher

Katie Egan and its ad sales team will now report to IPC Southbank

managing director Tim Brooks.

More surprisingly, the Wallpaper group - including editorial director

and CEO Tyler Brule and publisher Alasdhair Willis - will report to Mike

Soutar, managing director of men's and music group IPC Ignite.

Brule, who founded Wallpaper and its offshoots, Wink Media and Spruce,

before selling to Time Inc, has to now had total autonomy. The move has

prompted speculation over his long-term involvement with Wallpaper.

Wallpaper and InStyle will remain in their existing offices, while Time

magazine will stay outside the IPC structure.

The additional 118 redundancies takes the total axed to more than 300

since the AOL takeover. The news is almost certain to preface further

magazine closures.