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TikTok has rolled out an out-of-home and in-app campaign promoting Black creators to mark Black History Month.

OOH ads are sited at high-profile locations in cities including London and Cardiff. Online ads will also feature on Facebook, Instagram and YouTube as part of the campaign, created by the social media platform's in-house shop TikTok Creative Lab EU and designed and produced by Gravity Road.

The in-app activations feature Hashtag Challenges, Branded Effects, TikTok Lives and TopView ad takeovers. The TikTok creators highlighted include the Black historian @kaynekawasak.