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TikTok looks on the bright side of lockdown life with a spot featuring content creators and celebs alike.

With appearances from Little Mix, Tom Daley, Tinie Tempah and Gordon Ramsey, the ad brings to light the unifying power of TikTok in keeping the nation occupied during the coronavirus pandemic, from dance routines and pranks to glow-ups and challenges.

Launching today (11 May), TikTok’s first TV ad in the UK market will run for six weeks alongside video on demand, digital and social activity, with spots appearing during Britain's Got Talent, Gogglebox and Modern Family.

The work was created by Adam King and Lewis Raven, and directed by Zac Ella through Agile Films. Media was handled by PHD UK.