Last year the brand had a UK adspend of just £85,000, according to Nielsen Media Research.
The increase in marketing spend is part of a pan-European initiative mounted by its owner Asia Pacific Breweries to grow the brand outside its Asian heartland.
This month Tiger is rolling out an outdoor campaign that presents a nostalgic vision of Singapore. Created by CHI & Partners, it is running in six major UK cities, including London, where Tiger has the biggest penetration. The brand is also due to launch a digital drive in May.
In addition, Tiger has a number of media tie-ups planned with magazines, including GQ and Esquire.
It is also in talks with retailers to increase its listings, as it is associated mainly with the restaurant trade.
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