±±¾©Èü³µpk10

Ferrero UK has linked its mint brand Tic Tac with Virgin Radio to

support its current on-pack promotion offering consumers the chance to

go to the Icehotel in Sweden.

Listeners to Virgin Radio will be guided through advertorials to the

online promotion on the Tic Tac microsite, where users can enter the

competition to win tickets to the "coolest party on earth", at the

Icehotel in Sweden on 12 January 2002.

Virgin Radio's email newsletter, sent to 25,000 subscribers, will also

feature information on the push to entice listeners to the Tic Tac site.

The radio campaign will be running until 25 November.