The sweet brand is moving into the music arena for the first time in an attempt to increase its connection with its target market of sociable 25- to 34-year-olds.
Brand experience agency ID has been appointed to handle the campaign and has designed a Tic Tac tent, which features a rodeo ride, a DJ games and "funky furniture".
Tic Tac staff will be on hand to give out samples to revellers in need of refreshment.
Markus Hulsmann, the marketing manager at Ferrero, said: "The V Festival is an exciting opportunity for us to bring to life the successful 'Shake your Tic Tacs' creative theme in a manner that reflects the brand's confident, cheeky and carefree personality."
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