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Meet Mr Tic Tac, the new face of the brand in its first TV campaign for five years.

A guy called Dave is minding his own business on a park bench when time freezes and the the sharp-suited, sashing character appears to offer him advice on how to use Tic Tacs to connect with people. The ad was created by Jo Jephcott and Gemma Galvin at Krow, and directed by Declan Lowney through Another Film Company.