LONDON - Thresher Group, the drinks retailer, has appointed Krow Communications and MPG to handle creative and media on its £2 million advertising business.
The agency appointments followed a competitive pitch process held through the AAR.
Krow won the creative account after a final pitch against Albion and MPG landed the media in a head to head contest against BJK&E.
Thresher, which operates the Threshers, the Local and Wine Rack brands, previously used Leeds-based agency Poulters on its advertising and Arena BLM for media.
Poulters closed its doors in June.
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