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Three's Valentine's Day campaign is dedicated to the ones we love the most: our phones.

The ads continue the #PhonesAreGood activity from last year, taking on smartphone cynics and proving (with a dose of humour) how mobiles have transformed our lives – in this case, romance and relationships. Three will also launch a love-inspired takeover at its stores, with the flagship location on Oxford Street hosting an installation of thousands of roses to help fuel flirting.