Nescafé Dolce Gusto's shopping centre campaign with Will.i.am.
Coffee brand Nescafé Dolce Gusto has launched a series of shopping centre roadshows, which feature popular artist Will i.am., as part of its global ‘Creativity Reinvents The Classics’ campaign. The roadshow launched on 27 October, with the first event taking place at Newcastle Metrocentre. It then travelled to Birmingham on 3 - 6 November, and will next appear at the Lakeside shopping centre. Consumers are invited to pick a drink of their choice and have it made for them in a central pressure zone, which aims to bring to life the quality bar pressure system within the machines.
When: 9-11 November
Where: Lakeside shopping centre, Essex
Witshire safari park Longleat will host its Festival of Light this year, featuring a new finale that uses 3D video mapping. The event kicks off next Friday (11 November) and will run on selected dates until 2 January 2017. LCI productions will create the 3D video mapping experience that aims to enhance guests' experience. The annual festival began in 2014 and features thousands of giant lanterns. Last year, it attracted more than 180,000 visitors.
When: 11 November 2016 - 2 January 2017 (selected dates)
Where: Wiltshire
Cider brand Rekorderlig will stage its Scandi-style cider lodge at London's Southbank Centre for the third year running. Launching on 11 November, the pop-up will form part of Southbank Centre's Christmas Market and will invite guests to sip Rekorderlig cider and feast on Scandinavian street food. The two-floor structure will be quintessnetially Scandinavian, featuring wooden panelling, Swedish furniture and classic fire pits.
When: 11 November 2016 - 22 January 2017
Where: Southbank Centre, London
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .