Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.
Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.
Brand: Three
Client: Tom Malleschitz, marketing director
Agency: Wieden + Kennedy
Creatives: Dan Norris and Ray Shaughnessy
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