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Greetings card company Thortful is rolling out a new ad campaign in time for Mother's Day.

Two TV spots, "Prosecco princess" and "Fantastic bottom", go live from 5 March. They feature "Mr Thortful" who helps two bewildered online shoppers find cards for their loved ones that mean something to them and the recipients.

18 Feet & Rising won Thortful's £4m business after a competitive pitch, just before Christmas.