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Online greeting card marketplace Thortful has launched its first major integrated campaign, created by Isobel.

Illustrating the true potential and impact of giving the perfect card to the right person, the work coincides with the run-up to Valentine's day.

Running on TV, online and on radio, the campaign was written by Isobel’s Tom Dyson and Lance Boreham. The film was directed by Mike Maguire through Outsider.