Thompson swings axe at BBC marketing department

LONDON – The BBC is to shake up its marketing and communications department as part of director-general Mark Thompson's proposed 3,750 job cuts by axing one in four staff and streamlining its 20 departments into eight.

The corporation is preparing to axe 115 of the 491 full-time jobs in its marketing operation, as part of Thompson's wide-ranging Value For Money review.

The 20 departments in the sector will be streamlined to eight to reshape the marketing operation after the cuts.

The eight new departments will be: television; radio and music; new media and digital; journalism; out of London; brand and planning; audiences; and communications.

Most significantly, the management team will be cut back with 18 out of the 20 people in the top teams having to reapply for their jobs. Other posts will be made redundant.

Under the proposals, departments such as new media and digital will be merged to incorporate BBC websites and its Freeview activity, while brand and planning will cover call centres, studio audiences and BBC tours, and Out of London will incorporate the BBC's Nations and Regions department.

However, the shake-up can not begin until consultations between Thompson and the unions have been finalised.

Broadcasting union Bectu has recommended the deal be accepted, as proposed by ACAS last month, but the National Union of Journalists has not yet made a decision.

A BBC spokesman said: "At the moment, the cuts are only proposals and no definite decisions will be made until the unions have come to an agreement with BBC management." 

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