More Th>n, the car insurance company, is hosting a play in a car to highlight the "important family conversations" that can take place in vehicles.
The intimate play, written by playwright and screenwriter Bola Agbaje, has cast in the front seats of the car and the audience in the back.
Papa Don’t Preach is a 20-min show that takes place in a parked car on Drury Lane, London, and is a story about a father and daughter discussing the their thoughts and feelings of the latter flying the nest.
The activation runs on 23 and 24 August. Cow PR is delivering the experience.
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