ThisisLondon to offer music downloads

Users of the London Evening Standard鈥檚 website, ThisisLondon, are to be offered access to a music download service in a deal signed with Wippit.

The partnership between the Wippit and Associated New Media will give users access to an array of downloadable tracks from 29p per track.

Research carried out by ANM revealed that the website鈥檚 users were more than average internet surfers to download music, prompting bosses to look for a deal with a music download service.

Mark Milner, chief operating officer for Associated New Media, said: 鈥淲e know that downloading music through the Internet is becoming increasingly popular - already around a third of the UK population has downloaded music in the last three months.

鈥淥ur research shows that downloading music is key among ThisisLondon鈥檚 young and affluent audience.

鈥淲ippit offer an extremely good value service with a wide range of music which we believe will benefit our readers.鈥

By Kevin May

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