What were they thinking? The new Skittles campaign

The message of the new 拢3m Skittles ad, created by BBDO agency Minerva, seems to be that if your Nan eats the sweets she will start rapping and flash her breasts at you.

Aimed at teens and allegedly "designed to be edgy and bring street cred to the brand", it is more likely to become a textbook example of how not to get down with the kids. What were they thinking?

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the