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MediaCom and Wavemaker lead a varied shortlist in this year's Thinkbox TV Planning Awards, run in partnership with ±±¾©Èü³µpk10.

Picking up the most shortlisted entries was MediaCom, followed by Wavemaker.

Although two of MediaCom's four shortlisted entries are in the same category, judges have the discretion to bestow special awards on particularly deserving work. 

Somewhat unsually, no other agency has more than one shortlisted entry, including Manning Gottlieb OMD, last year's Grand Prix winner and one of the most decorated agency in the 11 years of the TV Planning Awards.

Last year, MG OMD won the Grand Prix and Best Use of Content for "Breaking the last taboo" with Age UK. The agency went on to pick up a further award – Best Use of TV Innovation – with Specsavers and was also highly commended for its work for Virgin Trains in the Best Use of TV And… category.

The competition celebrates brilliant use of commercial TV and will be judged next week. Winning entries will be celebrated at an afternoon ceremony on 4 July and published alongside ±±¾©Èü³µpk10.

There are six categories, with the potential for additional special awards decided by the judges, chaired by Thinkbox chair Tess Alps.

The shortlisted entries are:

Best Use of Sponsorship
• Arena Media, Emirates
• Mindshare, Superdrug

Best Use of Content
• MediaCom UK, Berocca
• Vizeum, TSB
• Wavemaker, Nationwide

Best Use of TV And…
• MediaCom UK, Missguided
• OMD UK, Barclays
• PHD and Adam & Eve/DDB, Volkswagen T-Roc
• UM Manchester, Aldi

Best Low Budget Use of TV
• Alchemy Media, Auchlochan Garden Village
• Pintarget, SodaStream
• WMSelect, Vagisil

Best Ongoing Use of TV
• MediaCom UK, Direct Line Group
• MediaCom UK, Tesco
• Manning Gottlieb OMD, Age UK
• Wavemaker, Nationwide

Best Newcomer to TV
• Essence, Peloton
• Total Media, Carabao
• VCCP Media, Vinted