Grand Prix Winner
Best ongoing use of TV
Grand Prix
MediaCom DFS
"A brand growing in confidence, using TV in interesting ways. It’s tough to spend so much and still grow ROI" – David Wilding director of planning, Twitter
Highly commended
Arena Media Domino’s Pizza
Shortlist
UM Birmingham Yorkshire Building Society
Best use of TV innovation
Winner
Manning Gottlieb OMD and Adam & Eve/DDB John Lewis
"You can’t help but admire their swagger. I liked their deep learnings and scrutiny" – Tom White strategy partner, AMV BBDO
Shortlist
MEC and Anomaly Freeview
Goodstuff and The Outfit Taylors of Harrogate
Best newcomer to TV
Winner
PHD and AMV BBDO Nutmeg
"Growing new customers by 54% has to say something about getting the strategy right" – Marianne Hewitt brand consultant and former head of brand marketing, Age UK
Shortlist
The7stars and Adam & Eve/DDB Bulldog
MediaCom Pinterest
Best use of TV And...
Winner
MG OMD and Drum Age UK
"Do I wish I’d been part of it? Definitely. They weren’t afraid of experimenting" – Rick Hirst CEO, Carat
Highly commended
MediaCom Tesco
Shortlist
MediaCom Churchill
Mindshare and Y&R Marks & Spencer
Best use of TV sponsorship
Winner
The7stars Suzuki
"This is a playbook for media sponsorship. I loved it" – Michelle McEttrick, group brand director, Tesco
Shortlist
MEC Colgate Max White
MediaCom & MediaCom Sport and Entertainment Allianz
Best use of content
Winner
PHD and AMV BBDO Sainsbury’s
"I know how hard this would have been to do. They did it with great style and care" – Rick Hirst chief executive, Carat
Shortlist
MediaCom Thomson
Vizeum and The Story Lab very.co.uk
Special prize
Beyond the brief The7stars and Adam & Eve/DDB/ Bulldog Skincare for Men
Shortlisted in the Best newcomer to TV category
"Putting the ads in places you wouldn’t expect them and exploiting social awkwardness... there’s a lovely seam of thinking that runs through this" – Giles Hedger chief executive, M&C Saatchi
Special prize Best low-budget use of TV
MEC Colgate Max White
Shortlisted in the Best use of sponsorship category
"They delivered really well on moving in to a new category and they generated six times the cost of the campaign in incremental sales" – Zoe Clapp chief marketing and communications officer, UKTV