Each event hosted at Thinkbox will draw on its research and the wider marketing industry to look at how TV advertising achieves success for specific markets.
This includes insights drawn from Thinkbox's two Payback studies with PricewaterhouseCoopers, its Me-TV research examining online TV, its study of TV sponsorship and its joint research study with the IAB looking at how TV and online advertising work together.
Alongside Thinkbox research, the events will include analysis of industry research including IPA TouchPoints, BARB, Screen Digest and Nielsen's Ad Dynamics.
The series will be available on Thinkbox.tv and begins on 29 July with Cars on TV, which will examine how TV works for the car market.
Other categories will include online brands, finance, retail, alcohol and computers and gaming.
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