McDonald's in France has created an ad that plays on its regional 'come as you are' strap line by replacing character's heads with emojis.
The spot shows a group en route to a McDonald's restaurant passing by an exhausted runner, happy busker, angry worker, plus an emoji policeman and a biker going through a drive through. It also shows a naughty child stealing chips from a kissing couple.
The spot plays on the popularity of the icons and is set to the track "Video Killed the Radio Star."
But whilst it taps into the emoji craze, in its alternative view of reality, is it also a tad disturbing?
Brand: McDonald's
Agency: BETC Paris
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
