Thelondonpaper £16.5m in red after first year

LONDON - News International's freesheet thelondonpaper lost £16.5m in the first year of operation for the company behind it, NI Free Newspapers.

According to results for the year to June 30 2007 filed at Companies House, NI Free Newspapers generated revenues of £8m.

NI Free Newspapers started operations on July 1 2006 and launched thelondonpaper on September 4 that year. It spent £3.1m on advertising and promotion.

The results contain a brief review of the business, stating that the next financial year will reflect the positive impact of higher advertising yields.

When News International launched the paper in a bid to capture the capital's young commuter audience in the afternoons, it met with competition from rival Associated Newspapers' launch London Lite.

The latest newspaper ABC results show that thelondonpaper is still winning the circulation war, distributing 500,792 copies to the Lite's 395,633 in March.

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