'The Secret Purpose' by David Baddiel
-
Advertiser
Abacus/Penguin -
Agency
Unreal -
Exposure
United Kingdom and Europe
The original version of the ad, created by Unreal, carried the line "Never judge a book by it's cover" but the concept still comes through. The ad shows the back of David Baddiel's new novel 'The Secret Purpose', complete with rave reviews from newspapers such as the Sunday Telegraph forcing us to admit that we've judged the book not by its cover, but by its author.