Tetley to take on Twinings RTD line

Tetley is to expand its presence in the ready-to-drink tea market, with the launch of a range called Aqua T.

It is understood that the line will be aimed at consumers seeking a healthy alternative to carbonated soft drinks. It will compete with Twinings' ready-to-drink range, and the Arizona green-tea brand.

Aqua T is the latest development from Tetley, which is seeking to grow its position in the soft-drinks market. It recently relaunched its iced-tea range, which it rebranded T of Life, adding Green Tea with Grapefruit and Green Tea with Apple variants.

The UK tea market was worth £655m in 2002, but sales declined to £623m in 2004, according to Mintel.

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