Tetley launched a CGI ad on Christmas Eve. The spot, by Creature London, is part of the tea brand's £13 million campaign and sees Gaffer, Tina and Sydney travel back in time to a battle in a medieval castle. As the combat erupts around them, they focus on serving tea, singing about its history and showing the different types of tea Tetley offers. An interactive singalong version is available on Facebook and video-on-demand.
The work was created by Joe Stone and Dan Ball, with creative direction from Ed Warren, Ben Middleton and Stu Outhwaite. Tomas Skoging directed the ad through Acne. Media planning and buying was handled by Starcom MediaVest Group.
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