LONDON - Tea brand Tetley has launched a six-month on-pack activities promotion to drive sales and build customer loyalty.
Tetley has hired integrated marketing agency Geoff Howe Marketing Communications and sales promotion company Aztec Marketing to handle the campaign.
Each pack carries "tea bag points" that customers can collect and redeem on a microsite. Points can be used for a range of special offers and discounts on holidays and sports and leisure activities.
Last April, Tetley revamped with a £4 million TV ad campaign featuring the general public.
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