One was Barcelona footballer Messi scoring one of the best goals of the last 10 years. The goal, in which the Argentinean striker skipped past five challenges, before scoring against Getafe, was almost identical to Maradonna's amazing dribble against England in the 1986 World Cup. It's indescribably good and takes the breath even after repeated viewings.
The second amazing feat of trickery was the launch of for its spring/summer womenswear collection. It's breathtaking for altogether different reasons. It was an amazing feat of trickery because I thought I was watching an M&S ad until it became apparent Twiggy would not be making an appearance. Like the M&S ad, it's very very good and it gives Tesco a touch of class that it hasn't had before. But it's so derivative of the M&S campaign you half wonder if consumers will walk into the wrong store to buy the lovely floaty white dress the model is wearing so elegantly.
The ad even features M&S's trademark arty shots of sunbeams breaking through a canopy of branches like shards of glass. Tesco is certainly not the first retailer to ape M&S's hugely successful ad campaigns, but will we be the only ones staggered by the uncanny resemblance between Tesco's latest ad and the M&S ads or will consumers feel cheated too?