Tesco has revealed details of its pounds 12m sponsorship of the
Millennium Dome’s Learning Zone. The area will include a re-creation of
a school corridor, featuring the sound of a ranting headmaster and the
reek of boiled cabbage, and a ’learning orchard’, featuring 50
interactive displays on how technology will change learning in the 21st
century. The outside of the zone, which links to the Manpower-sponsored
Work Zone, will feature the world’s largest poster site (pictured).
Funding for the Learning Zone was pulled from Tesco’s marketing budget.
Tesco hopes the zone will highlight its links with education,
particularly its SchoolNet 2000 project, which supplies internet
facilities to schools.
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