Tesco unveils Your Beauty Salon business

Tesco is opening two beauty salons next week using the new brand name Your Beauty Salon.

Tesco: readies Your Beauty Salon launch
Tesco: readies Your Beauty Salon launch

The "shop-in-shops" open in Leicester and Chesterfield next Monday (31 January), as the supermarket makes inroads to the "huge opportunity" offered by beauty.

The strategy, which was first revealed in Marketing last week, includes beauty services such as hairdressing and manicures, and an improved range of premium beauty products.

The salons will look like separately-branded concessions within Tesco Extra stores and offer haircuts from £12.50 and leg waxing from £10, among other services.

Andrew Carpenter, Tesco beauty category manager, said: "We know beauty treatments are very popular with many people these days, and we feel the convenience of great value and quality services, from manicures to full waxing and styling, could be a success with customers."

Read Marketing's full analysis on .

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