LONDON - Tesco is aiming to capitalise on the popularity of TV talent shows such as The X Factor with the launch of branded karaoke pods outside stores.
has teamed up with production company Enrich Social Productions to allow customers at 250 stores to create DVDs of their performances.
The pods, with branding created by design agency Studio Output, have a ‘young' and colourful look and carry the Tesco logo.
The scheme aims to give customers their ‘15 minutes of fame' and the chance to film their own music video. Tesco will promote the pods using its in-store TV advertising system and leaflets.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)