Levi Strauss has refused to supply Tesco with its clothes on the grounds that selling its products in supermarket aisles alongside tins of baked beans damages its brands. It believes that it has the right to decide where its products are sold.
Tesco had continued to sell the clothes, which it obtained on the grey market from unlicensed suppliers, until the European Court recently ruled that the practice broke European trademark laws, following a three-year battle with the jeans brand.
The case was sent back to UK courts where Tesco is continuing to fight to sell the jeans, arguing that the ruling infringes its rights.
Lawyers representing Tesco will claim that by banning the retailer from selling its jeans, Levi's is infringing "Tesco's right of freedom of expression to own and deal in property and not to be discriminated against".
Levi's jeans are among a number of designer non-food items that supermarkets sell in an attempt to get customers to spend more in their stores.
Safeway is another supermarket that, in the past, has sold Levi's products in its stores.
Tesco recently signed a deal with US fashion firm Cherokee, which will see the supermarket begin to stock its clothes in 300 of its stores.
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