The supermarket said it made the move after receiving complaints from customers in England. As a result, it has changed the products across all its stores, including in Scotland.
Hi Eileen, over the past year, we received several customer complaints regarding Scottish flags on strawberries in England. 1/5
— Tesco (@Tesco)
English customers criticised us why we do not apply the English flag on English berries and why we do for Scottish berries. 2/5
— Tesco (@Tesco)
— Tesco (@Tesco)When the category went through corporate re-design, it was decided to have British packaging only to avoid further criticism. 3/5
Product origin is printed on each punnet ie customers in Scotland will be allocated with Scottish fruit and this is visible. 4/5
— Tesco (@Tesco)
But as one Twitter user pointed out, Teso does in fact use the English flag on certain products.
Are you consistant with your labelling or just anti-Scottish?
— ann (@liz6153)
Responses to the move ranged from outrage to bemusement.
Shove your British strawberries up your fucking arses. Anything produced in Scotland is Scottish not British.
— Cybernat2015 (@Cybernat2015)
— TSC Nic (@TSCNicolaShah)can't believe you indulge such xenophobia. Won't be shopping again!
Tesco are now calling Scottish strawberries British strawberries. The strawberries must have done really well Wimbledon this year.
— Phil Chapman (@IAmPhilChapman)
Night Twitter. Everyday you bring me untold riches. Today it was nationalist objections to the union flag on Tesco's Scottish strawberries.
— Roger White (@rogerlwhite)
Even among the target demographic, the change was not universally well received.
If you remove the Scottish flag how will I identify Scottish produce so as not to buy it, as I do now?
— +++Stephen Gash+++ (@Stephen_Gash)
And it appeared the switch could create an opportunity for Tesco's competitors.
Hey peeps of Scotland, still sells Scottish strawberries. Ciao .
— Melissa Iacone (@meljomur)
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