Tesco has launched Match Attax World Cup trading cards, which are exclusive to the grocer.
The retailer said that it expects to sell eight million packs of cards and 600,000 Match Attax starter packs.
In support Tesco will be selling the cards at every checkout, with point of sale activity as well as TV, press and promotional activity fronted by Frank Lampard and Peter Shilton.
On St George's Day, 23 April, football paraphernalia will be placed in-store and there will also be a "TV deal of the week". The retailer predicts it will sell approximately 300,000 TVs and Freeview HD boxes in the run-up to the World Cup.
From next month Tesco will ramp up activity in non-food and plans to launch an England Wag-bag for life designed by players' partners including Alex Gerrard, midfielder Steven Gerrard's wife.
The UK's largest retailer has also announced a partnership with Coca-Cola, Mars and Walkers through a promotion called 'Win with Clubcard!', launching this month.
When consumers buy products from participating brands and swipe their Clubcards they will be given the chance to win World Cup prizes, including tickets to watch England, trips to South Africa and entertainment systems.
Tesco also plans to launch a website where consumers will be able to buy products associated with watching the football, such as party food or electricals.
The retailer will also run a blog with information on the 32 teams, which will be linked with a Tesco Match Attax site where consumers can pick their dream World Cup eleven and vote on which player should be crowned "legend of legends".
David Potts, director of retail and logistics at Tesco, said: "The World Cup also gives us the opportunity to push our award winning FA Tesco Skills programme which is about getting boys and girls between 5 and 11 year olds active while recognising early football talent from grass roots coaching.
"We will be putting a huge amount of support behind the programme with a TV ad highlighting the free training sessions and an FA Tesco Skills booklet will be included in every copy of the Match Attax starter packs sold at Tesco and mounted on copies of Match magazine."
Tesco was unveiled as the "official England supermarket" in 2007, taking over from rival Sainsbury's.
It entitles Tesco to display the official FA England crest in its stores as well as in advertising.
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