Tesco Mobile in strategy rethink

Tesco Mobile has relaunched with a fresh logo and simplified pre-pay tariff in a bid to attract more customers.

The five-year-old brand, which has adopted a cyan-coloured logo in a nod to its parent companies, O2 and Tesco, is promoting its coverage and tariffs.

Tesco Mobile has replaced its four pre-pay options with a single tariff, under which calls cost 20p a minute and text messages 10p.

The tariff includes half-price calls and texts to five nominated numbers.

Customers using the tariff will be able to earn four Tesco Clubcard points for every £1 added to their mobile account.

Top-ups can be purchased at the supermarket's checkouts, by phone, online or at more than 100,000 retailers in the UK that carry the top-up logo.

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