The 'beauty world' department features premium cosmetics fixtures at the front of the store.
Beyond Communications was tasked with creating a department store feel, within a grocery environment.
Nigel Stern, managing director of Beyond Communications, said: "We have created a customer experience not usually associated with the grocery sector. It's about making [the customer] feel inspired and looked after.
"Working with Tesco on this project has proved to be a very rewarding and dynamic experience."
Tesco is currently trialling six Homeplus stores across the UK, which offer the same non-food products available on the website.
The supermarket giant opened the first Homeplus store in October 2005. The most recent store opened is in Bristol, which started trading earlier this year. Two more stores are being built in Southampton and Telford.