Perhaps you might be interested in trying a little severed hand instead of your favourite meat cut? Or maybe you'd like to pick up a ghostly head with your favourite brand of loo roll?
To capitalise on Halloween festivities, Tesco has injected a bit of scary humour into the weekly shop with a number of unexpected items in the bagging area including a trolley moving around without a shopper, a pair of bloody hands at the fish counter and a butcher dressed up as a terrifying clown.
Children were treated to a moving pumpkin display and some shoppers found themselves taken aback when they picked up a pack of loo roll, only to see a ghostly face behind it on the shelf.
The YouTube spot, which has already racked up more than a million views, is accompanied by five short videos revealing
The work is in keeping with the humour Tesco has recently resurrected in its marketing, beginning with a TV campaign featuring Ruth Jones and Dan Miller.
Brand: Tesco
Client: Claire Hoey, marketing manager
Agency: BBH
Creatives: Kate Murphy, Matt Moreland and Chris Clarke
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