Tesco is entering the book market with a range of own-brand
children’s and cookery books, commissioned from Brilliant Books, part of
Forward Publishing.
The books will be heavily promoted in-store and will carry the Tesco
logo prominently.
Fiona Kennedy, buying manager for books at Tesco, said: ’After extensive
research we found that our customers would welcome the idea of Tesco
branded books but wanted something new and fresh.
’With cookery titles, for example, customers wanted more picture
illustrations, and less instructions, and parents were looking for a
range of books that were fun to read but also had an educational
content.’
The collapse of the Net Book Agreement in 1995 first encouraged Tesco to
compete seriously in the book market.
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