It aims to increase the amount each customer group spends by providing offers and information relevant to their lifestyles.
Tullo Marshall Warren devised the initiative following its appointment to the Clubcard account in January.
The first strand of the campaign will focus on the mainstream group of 'loyal customers' who tend to be busy young families with children, who find shopping time-consuming.
Based on the proposition 'Tesco makes your life easy', the brochure will be posted out this week to 300,000 customers and will become an annual programme.
The debut publication will use the strapline 'Summer... it's in the bag', and contains ideas for days out during the school holidays, health advice, and recipes for barbecues and picnics.
In addition, discount vouchers and third-party offers aim to encourage shoppers to try new products.
Elliot Weider, affinity group manager at Tesco, said: "By understanding the lifestyles of each customer group, we can tap into their emotional triggers."
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