Lucy Neville-Rolfe, Tesco's executive director of corporate and legal affairs, said that findings from its regular customer research changed 'almost on the day' Northern Rock's problems emerged in September, which led to a run on the bank.
Since then, Tesco has witnessed a shift away from sandwiches and ready meals, as more consumers make meals from scratch.
The supermarket's Value line has also recorded a 'big uplift' and there has been keener interest and awareness of promotions such as its 'Veg pledge', which offers five lines of vegetables at half price every week.
Speaking at the Westminster Food & Nutrition Forum on food prices and competition in the supply chain, Neville-Rolfe added that Tesco would continue to run price promotions on alcohol despite binge-drinking fears. 'We're ever-more keen to help families make savings,' she said.
Tesco chief identifies 'Northern Rock effect'
LONDON - Tesco customers have altered their shopping habits following the Northern Rock credit crisis, according to one of its senior directors.
Lucy Neville-Rolfe, Tesco's executive director of corporate and legal affairs, said that findings from its regular customer research changed 'almost on the day' Northern Rock's problems emerged in September, which led to a run on the bank.
Since then, Tesco has witnessed a shift away from sandwiches and ready meals, as more consumers make meals from scratch.
The supermarket's Value line has also recorded a 'big uplift' and there has been keener interest and awareness of promotions such as its 'Veg pledge', which offers five lines of vegetables at half price every week.
Speaking at the Westminster Food & Nutrition Forum on food prices and competition in the supply chain, Neville-Rolfe added that Tesco would continue to run price promotions on alcohol despite binge-drinking fears. 'We're ever-more keen to help families make savings,' she said.
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