LONDON - Terrence Higgins Trust, the HIV and sexual-health charity, has appointed G2 to develop a campaign promoting sexual health in the gay community.
G2, formerly known as Joshua G2, was appointed to the brief following a pitch against undisclosed agencies.
The charity, which has an association with the Department of Health, is looking to change the way it speaks to the gay community. G2 has been tasked with creating both on and offline activity, but with a heavy focus on a digital platform.
G2 will be carrying out research within the gay community, before implementing the marketing activity.
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