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The world of tightly-targeted electronic messages has come up with a

particularly compelling example of one-to-one marketing, just in time for

the summer we never had. Revolution’s staff of bathing beauties was sent

this seductively-written piece of direct email: ”Tired of those ’Ugly

Stretchmarks’??? Now you can RUB them away with this AMAZING PRODUCT

available NOW! Summer is around the corner and there’s NO TIME TO WAIT!!!!

For Only $19.95 You could be wearing TANKTOPS AND BIKINIS this

summer!!!!!”

Tanktops and bikinis? At the same time? Finally - we’re fashionable!