Tequila Worldwide has opened up a Swiss office following its
acquisition of Zurich-based marketing agency Impuls Direct for an
undisclosed sum last month.
Tequila Switzerland is being headed up by Peter Raissig as managing
director, with a staff of eight. A Tequila spokesperson said that the
main focus of the agency would be SP.
The Impuls Direct acquisition follows on from several years of
affiliation between the two agencies. Tequila Switzerland's client list
includes Coca-Cola, Visa, Canon, Philips, Roche and Hertz, and the
agency claims an annual billing of $16 million (£11
million).
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