The Camouflage programme, launched in 2000, targets the under-17s who have expressed an interest in joining the Army but are not yet of eligible age.
As part of the programme, Tequila\London has redesigned the Camouflage . The new site now offers Camouflage members a more engaging look and feel, which is more consistent with the programme's overall branding.
Video content has been added to the site, covering a range of Army-related topics including wilderness survival and basic training video diaries.
Additional new content includes an events page, games, free e-cards, screensavers and wallpaper for members to download. Access to the site is restricted to Camouflage members and content will be regularly updated to encourage repeat visits.
Tequila\London has also created Camo Live, an interactive experience that will bring Camouflage to life at military and non-military events across the UK throughout the summer.
Camo Live gives participants the chance to explore a 750m-square space where they can scale a rotating climbing wall, take part in a high-tech interactive quiz, and check out a short film offering a glimpse into Army life.
The 30-minute experience ends with a group photo in front of a giant Army action backdrop. Staff will be on hand to answer questions and non-members will be able to sign up to join the Camouflage programme. An estimated 400 people a day can take part in the 30-minute Camo Live experience.
Mark Bainbridge, marketing director for Army Recruitment, said: "Camo Live is a great way to explore the Camouflage experience and add a refreshed dimension to the programme.
"Tequila\London has done an outstanding job in delivering an events programme that showcases what Camouflage is all about and truly brings it to life."
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