LONDON - Tennent Caledonian Breweries, the Scottish arm of InBev, is breaking its first football commercial dedicated to supporters of Scotland's national team. The ad breaks in cinemas on 9 March and on TV later this month.
The ad, created by Newhaven agency, builds on the "Wherever It Takes Us, Whatever It Takes" message that Tennent's Lager launched as part of an £8m sponsorship of the Scotland team.
"The Scottish supporters are world-renowned for being totally dedicated to their team and they take the journey with the players, through all the highs and the lows," said Kirsty Hunter, director of marketing.
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