Tennent's to put bands on labels

Tennent's lager is to introduce limited-edition music-themed labels on bottles to strengthen its association with the genre.

Using four images shot during the Tennent's T Break, which showcases new music talent, the labels feature the work of three music photographers.

The work, created by Design Bridge, will appear on 275ml and 500ml bottles.

The Scottish lager brand is using the project to experiment with communicating to customers by using its physical brand space .

Tennent's has a long association with music, having created both the T in the Park and T on the Fringe festivals. It last overhauled its packaging in April 2003.

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