Consumers in Edinburgh and Glasgow will be able to 'hail' an all-black Mercedes Viano car using the #BlackTFriday hashtag on Twitter, which will pick them and three friends up. The over-18 passengers will be treated to a chauffeur service and Black T, Tennent's new premium lager.
Paul Condron, marketing director of Tennent’s Lager, said: "If there’s a time of the week that most of us look forward to a bit of a treat, it’s Friday night. With our Black Friday service, there’s no need for bus queues, or paying for taxis, we’ll simply will pick you up, drop you off and give you some of Scotland’s premium lager to take home with you too.
"It’s the ultimate start to the weekend, especially in the lead-up to Christmas."
Those on social media are being encouraged to follow @tennentslager, tweeting #BlackTFriday with their pick-up and drop off points in order to be in with a chance of being chosen.
Agency Multiply is working with Wire Media and Tennent's to produce the events.
The service will run between 5-9pm each week and will travel up to ten miles per journey.
#BlackTFridays will take place as follows:
12 December: Edinburgh
19 December: Edinburgh and Glasgow
2 January: Edinburgh and Glasgow
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .