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Stirling Gravitas, the new spokesman for the male incontinence protection brand Tena Men, carries himself with the smooth confidence of Old Spice's Isaiah Mustafa as he talks about urine leakage.

Abbott Mead Vickers BBDO created the humorous TV campaign and its charismatic protagonist. In the ads, Gravitas is shown being in control of every aspect of his life and his surroundings, even though he has reached an age where Tena Men has become a necessity for him. It was written by Prabs Wignarajah, art directed by Jeremy Tribe and directed by Jeff Low through Biscuit Filmworks.