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Cats are known for giving affection only on their terms, much to some cat owners' dismay.

But with Temptations’ new treat, special bonding moments with feline friends could last even longer. Unfortunately, this has the potential to get out of hand among cat owners, as the brand’s humorous ad shows. 

The film was remotely produced in Canada during lockdown and directed by Benji Weinstein through Smuggler. It will be supported by social media, PR, e-commerce and influencer activity.